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The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements.Ī simple table with two columns is an easy way to format your script.
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But even if your video is a single shot of someone talking, write the visual and audio aspects into your script. This is super important if you’re doing any sort of voiceover with visuals that cut to different shots. Just follow it! Write out visual and audio elements If your planning is good, the writing will be fairly easy. Let viewers know what they’re going to get right up front, and you’ll retain more viewers.Īs a bonus, identifying the point of the video will also tell you what sort of video you need. When you start writing your script, put the answer to this question as close to the beginning as possible. This boils down to a very simple exercise: tell someone why they should watch this video in one sentence. The purpose of the video is quite clear, even if it’s not explicitly stated. Have a look at this video for FreshBooks. Just make sure your call to action aligns with the purpose of the video. This will depend on where your audience will see the video, what stage of the marketing funnel the video will be used at, and what you want viewers to do after they watch the video, and the key performance indicators you use to track your success.īut if you want viewers to do something specific after seeing the video, you’ll need a call to action. Next you need to know what the point of the video is. If you go for the funny angle and your joke falls flat, the reaction from your viewers will be negative, whereas if you take a straightforward approach, nobody expects to be amused and won’t be disappointed when they don’t laugh. Some audiences don’t want to be amused when they’re learning about your brand.
#SQUIDOO SCRIPT PRO#
Quick pro tip: If you want to make your video funny, make sure you very carefully assess your audience and your product. If you need help identifying who you want to reach, go through the exercises on this worksheet from. Something that’s for everybody appeals to nobody. It can be tempting to make it as broad as possible in order to address every potential customer. You need to address a very specific customer with your content, otherwise it won’t resonate. This is a staple in any sort of marketing or copywriting. With all that in mind, start planning your script. You’d be surprised how much work it takes to produce very minimal on-screen effects. So keep your videos as simple as possible.
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But we’re willing to bet your budget is limited. After all, you can do anything in a video, right? As you plan your video and write your script, it’s super easy to start throwing all sorts of cool ideas out. We’ll cover the basics of writing a script and give some examples to help you write decent video scripts, with or without a template.īefore we go anywhere with video, let’s be clear about this: keep it simple. Of course, you don’t have to use video script templates. Your audience will never know the difference. We’ll walk you through our favorite ready-to-edit presentation, promo, and explainer video script templates available from Biteable. If you don’t have time to craft a super-amazing script, you can even work from one of our video script templates and end up with a fantastic video. The good news is that writing a video script is easier than it seems. Leave the spontaneous selfie-cam footage to Facebook Live and Instagram stories. That doesn’t mean every video needs a Hollywood budget, but you do need to put some time into planning your video and writing a video script. However, you’ll only reap the benefits of video marketing if your videos are at least decently produced. Video gets more engagement and drives more growth than any other type of media. It’s no secret that video is one of the most powerful marketing methods available.